Excursions by Amit Gawande

Why there's no Instagram on iPad?

John Gruber wonders what’s holding Instagram back from launching a Instagram for iPad. Especially when they adjusted their app for Galaxy Fold.

Instagram is willing to update their Android app to adjust to the extraordinarily niche Galaxy Fold, but still hasn’t updated their iOS app to adjust to the extraordinarily popular and much-used iPad?

I feel there are a couple points here that might help understand this.

  1. Instagram still believes it is a creative photo sharing application first. This is what the first line on their homepage reads - a simple, fun & creative way to capture, edit & share photos, videos & messages”. They possibly want more creators on their platforms than passive consumers of the stream of photos. For them then, iPad is not a good device for taking pictures.
  2. According to them, Galaxy Fold is still a smartphone first with a first rate camera system. So, it deserves providing the first rate experience of using Instagram.

Of course, how true this assumption is, is debatable.