Articles.

Amit Gawande

Google has Ruined YouTube

I have stopped using YouTube on my phone for quite some time now. Even my iPad and laptop, I use it very carefully. I do not like what it has become, especially the home page. Google’s aggressive recommendations and creator’s ability to game it have made it home to clickbaity and idiotic …

Amit Gawande

Does the stream of posts matter anymore?

While responding to an observation from Ben Werdmuller, Om Malik asks, “Is reverse chronological ‘stream’ still a valid design principle?” I believe the answer is complicated. As with most folks commenting on Om’s blog, I have been a follower of his writings for a long …

Amit Gawande

Life in a Portrait Mode

I love taking portrait shots of my daughter. Her expressions are the focus, and everything blurs away in the background. Anyway, what matters to me is my daughter’s smile or the lack of any. Each expression more priceless. I hope to live my life in the same manner, in portrait mode. Put things …

Amit Gawande

Being Favourite vs Being Popular

Every service wants to be everyone’s favourite. But what the makers are working towards is being favoured. Or popular. There is a minute but significant distinction between those two. It is easy to market something subjective, which is what the latter is. “Best…”. …

Amit Gawande

Having More Choices is Dreadful

Choices are abundant these days - more variety of cuisines, more brands of clothes, more range of devices, more solutions. More of the same, yet different in imperceivable ways. More is good, right? Not when the dread of choosing paralyses me. Making a selection demands brain cycles, both while and …