Tik Tok is spending hundreds of millions of dollars on US social networks convincing US consumers, in particular kids, to download and use the app. This is fucking brilliant, by the way.

I have managed to stay away from this social phenomenon” - but am always impressed with the creativity on display in the app. Everytime that happens, I cautiously move away - I do not want another mindless entertainment fighting for my attention.

And am not even thinking about the political backdrop and its effects - which this essay from John Battelle nicely summaries.