Excursions

by Amit Gawande

We never call anything that’s good ‘content’. Nobody walks out of a movie they loved and says, ‘Wow! What great content!’ Nobody listens to ‘content’ on their way to work in the morning. Do you think anybody ever called Ernest Hemingway a ‘content creator’? If they did, I bet he would punch ‘em in the nose.

Greg Satell