Excursions

by Amit Gawande

OnePlus completely messed up my upgrade plans with its product launches this year.

I have been pleased with my OnePlus 7, it has worked brilliantly for the past two years. For that matter, the phone continues to work well for me. It hasn’t slowed down. Battery still lasts me throughout the day. I just wish for better cameras now.

I had made my mind that my next phone was going to be the pro variant of next OnePlus. But somehow the company has managed to screw up its most valuable brand.

First, they priced the devices far too high this year. In itself, it’s OK if you can match the offerings of the other flagship brands - mainly Apple and Samsung - beyond the device. OnePlus still has some work to do to reach that state.

Then, after unnecessary hype, they launched a product which has been marred by coverage that they could very well have avoided. They mindlessly under-spec’d the non-pro variant of the device. The pro variant is facing the outcome of overpromising and then deliver just on expected lines.

I could still decide to ignore the negative coverage and go ahead with the Pro variant. The reviews haven’t been too bad, and I know what I can expect from a OnePlus device now. But I wish the company did not make the decision so difficult for me. I had just started warming up to the Android platform and its benefits.