Excursions

by Amit Gawande

Why’s the colour of everything marked unisex so bland? Who decided that mens don’t like any colours other than black or grey or silver? Or who decided that women will only like pink or purple? Why can’t I go on to a street carrying any non-black coloured umbrella and not get stares that judge me?

Some might say it’s trivial, yet I find this behaviour extremely frustrating. We claim we are making progress on multiple levels, yet we continue to stick our age-old presumptions of choices among sexes. And you know what, I have a theory why the choices of colours specifically are advertised in a way they are.

Professional places are bland — colours aren’t professional. Life and playfulness is colourful. So, who do we see as a professional? Well, of course, men. And who’s all about play? Right? Right?

Do you want to test this hypothesis? Here are Google Image searches for “man with umbrella” — how many blacks do you see there? Now, here’s the results’ page for “woman with umbrella”. Same question, how many blacks do you see there? Plus, what other commonality do you see among the images that are on the page? What’s the look that men are flaunting? And what about women? The industry is infuriating. Sigh!