I love Pringles crisps. But the way they stack up, I could never eat them in a bunch — I feel guilty to eat more. As if I am emptying the can sooner and denying others of this wonderful cooked Potato. Fascinating how the container impacts your behaviour. Equally fascinating is the history of this brand of snacks. For example, the attempt was “to develop a new kind of potato chips to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags”.

Well, chips haven’t changed much. And they didn’t even want to — as if they wanted to make the greasiness their identity.

The product was originally known as Pringles Newfangled Potato Chips, but other snack manufacturers objected, saying Pringles failed to meet the definition of a potato “chip” since they were made from a potato-based dough rather than being sliced from potatoes like “real” potato chips.

All the technicality aside (yes, the shape of the crisp has a name), they just don’t taste like chips. They are different. And yet, “no one can eat just one”.