Amit Gawande

Writing publicly, with the voice of your readers chirping at the back of your mind, is ineffective. You write for interaction – that’s futile. Most social media posts belong to this category. You are reined back by the voice — you write for someone else. The response you expect from them, your readers, provides you the lead. You write not what you like, you write what you think your reader likes.

Sure, this approach can churn some of the most well-received works of creation. It’s the satisfaction within the writer, the creator, that gets crushed in the process.