Amit Gawande

Having More Choices is Dreadful.

Choices are abundant these days - more variety of cuisines, more brands of clothes, more range of devices, more solutions. More of the same, yet different in imperceivable ways. More is good, right?

Not when the dread of choosing paralyses me. Making a selection demands brain cycles, both while and after choosing. It needs time from you. If there is real money involved, the process is even more demanding. Fear of regret kicks in then.

Is the other one better? Cheaper? Would I hate this later? Will my family hate me for choosing this? Will this improve my life? Each question is more complex than the previous one.

In the false hope of “saving” time and money, I postpone choosing. My unmade decisions pile up, and so does the burden on me. It is a vicious cycle – I delay choosing because I feel vague pressure, a choice that only adds to my burden.

Not choosing is a choice too. Make it your default, and it will only make you weaker.