The software that I use is generally not a conventional option. I don’t subscribe to the established #platforms. I either find them miserably dull or overly shiny for my liking. It helps that I know deep down that I am supporting a new and upcoming player for whom my business is worth. It means something; I mean something as one more customer. Not “just another customer”.

This also means that often the software is not fully baked. Some essential features are missing, or there are bugs around corner cases. I am an early adopter who pays more and still works as a tester. Sometimes, I get frustrated and switch to the popular option only to get out and back soon.

It is ok for me if you don’t have all the features, but deliver whatever you do differently. Have an identity. Stand out.